Education is of paramount importance in India and apart from schools, colleges and universities, education is also imparted online. Online education facilitates learning and teaching by using technologies like mobile devices and the internet.
With the help of online tuition websites, students can learn from the comfort of their homes without having to go to their schools or colleges. Online education industry is growing at a fast pace and is predicted to grow almost eight times in the coming years thereby reaching almost US$ 1.96 billion by 2021 with approximately 9.5 million users. This has been stated by a statement that was presented by Google and KPMG – “Online Education in India: 2021.”
Factors Causative to the enlargement of Online Education Industry
There are quite a lot of reasons for the development of the online education industry.
One of the major reasons is the flexibility and ease presented by online mode of education. Online classes are offered by several platforms in India like Ziyyara Edutech, which offers online tuitions by expert tutors. Online tuition classes offer students with one-on-one sessions to comprehend and learn a specific concept thereby making learning more effective.
Students taking online tuitions are able to study from the comfort of their homes and because of better understanding are able to perform better academically leading to an increased trend of taking these tuitions. This is one of the major reasons why a large number of elementary, secondary and primary level classes are held online. In fact, this section has a consumer base of almost 260 million users in India.
This figure is anticipated to grow by almost 60% in the 3rd Quarter of 2021 which will increase the number of users in this group to make it the largest group of the online education sector. Online education sector is predicted to reach exponentially by the end of 2021 in comparison to home tuition near me.
Another reason why the Indian online education industry is seeing an unprecedented increase is that online education is far-reaching in the sense that students even in remote areas can access online education resources. With the help of portable devices and the internet, online tuition classes and online courses can be accessed by students living in the remotest of the areas thereby motivating the growth of this sector.
Apart from the major cities and metros, the online education industry is also scattering its wings in tier-3 cities and villages. Statistics reveal that more than 44% education-based searches and questions come from outside the metro cities. Also a larger number of students are looking for education based topics on the internet and this number has increased by three times from mobile devices making online education accessible to perhaps the largest consumer base across the globe.
The increasing number of online platforms that proffer online courses and online education videos is also a factor that contributes to the expansion of the online education industry. The number of students and tutors being linked with the online platforms is increasing day by day as are the searches for online education videos. In fact, there has been a quadruple increase in the number of YouTube videos related to education that are looked for and used by students.
Special Courses and Certification Courses Online
Apart from learning the basic subjects, the students also take online tuition from home for special subjects. Ziyyara Edutech for instance offers online classes for Vedic Maths, coding as well as languages that are growing subject areas of interest for many students. The availability of expert trainers for special subjects is also promoting the augmentation of the online education industry. In addition, online courses are also becoming popular. These recorded lessons and courses in different subjects attract a large number of students and will continue to do so in the future leading to a significant increase in the share of the online education industry.
There are many platforms that also offer online certification courses and the popularity of these is growing. The online certificate courses are expected to grow to more than $463 million by 2021. Test preparation using the online method is also on the rise.
A large number of potential candidates make use of various online courses to prepare for competitive and entrance exams as the online mode makes available to them a wide range of practice material. This segment is likely to grow at a CAGR of almost 64% by 2021 and become a leading section of the online education industry.
Emerging Trends in Online Education Sector
The considerable augmentation of the online education sector in India is also attributed to the emerging trends in this sector. There are many Ed-tech startups that are evolving and taking online education to a new level and are also attracting a lot of interest and investment from some of the best companies.
Further, the evolution of mix learning channels is making online education accessible in every nook and corner of the country. The emerging technologies like artificial intelligence and big data are also making it possible for the education companies to use new technologies to make available a wide range of learning material easily available online. The availability of customized educational content to facilitate effective online learning is another factor contributing to the growth of the online education sector.
